Driving Engagement with Infographics
CLIENT
Staver Personal Injury Lawyers
TYPE OF CLIENT
Law Firm
CATEGORY
infographic design, digital design
BRIEF
Staver needed a way to simplify dense legal topics and improve website engagement. The solution? A series of targeted infographics designed to make key information more digestible, visually appealing, and shareable.
WHAT I DID
I transformed complex legal concepts into clear, engaging visuals, working closely with SEO and content teams to identify high-priority pages. I conducted competitor research and analyzed user behavior and heatmaps to strategically place infographics for maximum impact.
RESULT
The infographics improved content retention and engagement, making legal information more accessible to visitors. By strategically integrating visuals, the firm saw reduced drop-off rates, increased time on page, and a rise in content shares, strengthening its digital presence.
