Bridging Two Audiences
CLIENT
Viobin
TYPE OF CLIENT
Supplements & CBD
CATEGORY
brand strategy, packaging design, social media marketing
BRIEF
Viobin, a supplements and CBD brand, lacked a cohesive visual identity and clear marketing direction. They were struggling to balance their B2B focus on private labeling and custom formulation with their B2C e-commerce expansion, leading to inconsistent messaging across platforms.
WHAT I DID
I developed packaging and label designs, bringing a fresh, unified look to their offerings. I collaborated with the VP of Marketing to create trade show booth displays, streamlined marketing assets, and managed social media strategy.
RESULT
By refining Viobin’s brand presentation and marketing approach, I helped create a more consistent and strategic identity. The new packaging elevated the product line, and the updated marketing efforts improved engagement across trade shows, email campaigns, and social media. This work laid the foundation for clearer messaging between their B2B and B2C audiences, allowing for more targeted and effective outreach.
