Building a Scalable Brand
CLIENT
REX Animal Nutrition
TYPE OF CLIENT
Pet & Animal Products
CATEGORY
Brand Strategy, Packaging Design, Digital Marketing
BRIEF
REX Animal Nutrition, a pet and equine supplement brand, needed a cohesive brand identity to support its expanding product line and strengthen its presence in both B2B and B2C markets.
WHAT I DID
I developed a full brand guide, including messaging direction and a defined visual narrative. I collaborated with the VP of Sales and SEO team to test product packaging designs, created Amazon product graphics and mockups, designed a product guide, and strategized a trade show booth display.
RESULT
The brand successfully expanded from two products to seven, supported by a strong visual identity and marketing assets that resonated with both B2B and B2C audiences. The refined brand strategy helped drive awareness and credibility, establishing REX as a competitive player in the animal nutrition space.
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