FROM FRICTION TO FLOW
CLIENT
Postali LLC
TYPE OF CLIENT
Agency
CATEGORY
UX/UI Design, Conversion Optimization, Digital Strategy, Multi-Channel Marketing
BRIEF
Postali’s PPC campaign was underperforming due to a disjointed user journey. The landing page had low conversions, high friction, and significant drop-off, signs that the message and experience weren’t resonating with prospective law firm clients.
WHAT I DID
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A redesigned landing page with improved hierarchy, UX flow, and messaging clarity
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An interactive PDF used for follow-up and lead nurturing, providing value beyond the click
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A targeted direct mail postcard that directed recipients to the optimized landing experience via QR code
RESULT
By delivering a seamless and value-driven experience across all channels, the campaign produced strong results:
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61% decrease in dead clicks
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77% reduction in quick backs
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300% increase in conversions
This project showcases my ability to lead cross-functional creative strategy, execute cohesive visual systems across mediums, and design with performance and clarity in mind.
TV Monitor Display
Increasing Web Traffic with a Multi-Channel Approach
Sales Flyer
