Optimized for Impact
CLIENT
KNR Legal
TYPE OF CLIENT
Law Firm
CATEGORY
paid ads, ux design, art direction
BRIEF
KNR Law needed high-performing design assets for a targeted paid ads campaign and UX improvements to their locational webpages to align with SEO goals. The goal was to enhance engagement, optimize conversions, and improve site usability.
WHAT I DID
I collaborated with KNR’s paid ads specialist to create multiple design assets for A/B testing, helping identify the most effective visuals for the campaign. Separately, I worked with the SEO and content teams to restructure locational webpages, improving hierarchy, engagement, and user experience.
RESULT
The optimized campaign design assets helped refine ad performance and targeting. Website updates led to a 32% increase in scroll depth, a 33% increase in time on page, and a 16.3% rise in click-to-call actions, improving both engagement and conversions.
